SmugMug Review

Saving Money with SmugMug

If you end up reading the review and agree with me, that SmugMug is the best, then you can sign up on SmugMug now and use the coupon code of “STUCKINCUSTOMS” to save 20% off ALL their packages. Why package to get? I recommend the Pro one because you can sell prints and make a some money to support your habit, but you can find out more below.

The Two Best Things About SmugMug

Beauty and Flexibility. It’s like dating a hot yoga instructor.

Is it really the most beautiful and flexible?

Yes! I’ve looked at all the others and this newest version of SmugMug is definitely the best. In all honesty (and they would be first to admit it), SmugMug started to lag behind some of the other sites until they announced the recent redesign. Now it does Even More than everything I ever wanted.

When I say beautiful, I’m referring to all the amazing themes and looks you can put on your portfolio website. It doesn’t matter if you do landscape or wedding or portrait or whatever — you can definitely find a theme that will make your work look very impressive.

When I say flexible, it is scary how much you can change to make your website uniquely your own. Even better, it is easy to customize with simple menus. I was able to make my site look exactly like I wanted without needing to do any code or scripting nonsense.

Great for Beginners but powerful if you’re Hardcore

The new SmugMug has a nice setup for all kinds of users. They have some basic templates where you can just click a design and nothing else is needed! I know this is a big segment of the market, and so do they. You can jump back and forth and try out a bunch of different templates that match your style or your business.

If you’re not a beginner and want to customize your site even more, then it is very easy. It’s so easy, in fact, that I bet a lot of beginners will feel comfortable doing it. I bet we are going to see some crazy customizations of SmugMug sites – I can’t wait to see what people do!

Interview / Review of SmugMug

Right after the new SmugMug came out, we did a little hangout review show that was a lot of fun. It had the big guns from SmugMug in here too… Lot’s of Q&A and cool stuff!

The Style of My Portfolio

I decided to go with a different kind of style for my portfolio. I don’t know if you care about my reasoning, but I’ll let you know here.

I believe that the way people consume photography on the internet is evolving. The “old” style of galleries is full screen and you click NEXT NEXT NEXT (or right arrow) etc etc. And then you wait for it to load, and then you do it again…

I think people prefer to scroll vertically (they have been trained on this now thanks to Facebook and Google+ and Instagram) and they can stay on an image as long as they want. When they are ready to scroll to the next one, they do so at their own pace. For this reason, I went with my current style, to make it as full-screen and vertically-scrollable as possible!

How to customize SmugMug

I recorded a video below that shows more about customization in general and my specific customization.

You can Make Money with SmugMug!

Yes! Now all of your photos can make millions of dollars! Hehe, well, not really… BUT, you can make some extra money on the side by turning on various options.

  • You can charge people to download digital versions of your photos and set different prices for professional and personal use.
  • You can set pricing for Prints. Pick the size offerings and the costs. You can get up to 85% markup. That’s a great profit margin!
  • You can also sell merchandise. Smart!

Maybe you are a soccer mom that takes good pictures at the games and then wants to put them up on SmugMug, email the team, and then let parents buy photos. Easy! BTW, that’s not a bad idea is it? You know you already take pretty good pics (beter than those other parents), so why not make a little money off it!

Or maybe you take photos that are a bit different than everyone else in the world, but you have never quite found the perfect place to both host your portfolio and your storefront. This is a perfect solution, and it is so inexpensive to get started.

Below is a screenshot of a sale I had on SmugMug. You can see the customer bought four images. You can also see the base cost (what I pay) and the customer cost (what they pay). The difference in between is my profit. You can set your prices to whatever you wish.

SmugMug Review

You can set the prices for printing, downloading, or merchandizing options.
If you want some of these services, you will have to get the SmugMug Pro account. You get so many other features, it is totally worth it. Just think — you basically get to start an online photography business for really cheap! This sort of thing just was not possible a few years ago in an easy and simple way.

If, on the other hand, you want to take things to the “fine art” sales level, that is possible too. There are many print options that you will find available.

My Top Five SmugMug Features

The newly upgraded SmugMug means different things to different kinds of people. Think about the gargantuan task they undertook — how can a company build a portfolio website in the modern age that appeals to all types of photographers in the world? Some people just take photos for fun and want to a chance to be able to sell them for a bit of profit to support their habit. Others are wedding photographers, some of which struggle to make bookings, and others of which are overloaded with clients and proofs. Some (like me) are landscape photographers and want a pretty place to show our work.

1) Simple customization

The beautiful templates that are available (even at launch!) are super impressive. The idea that you can just click and pick a theme is very powerful. And then, once you realize you can easily swap between themes, it all gets a little bit too intoxicating!

They even named a theme after my friend Thomas Hawk, who is also an avid user of the site. That theme plays well to photographers like Thomas who take a ton of photos and want to be able to share them easily and beautifully. Other themes will work better for portrait or wedding photographers. And landscape photographers, like me, have a whole host of themes to choose from.

If you are generally afraid of getting into the details and changing your customization, then this one-click scenario is the way to go. Oh, and once you choose a theme, you’ll probably want to pay attention to #3 below!

2) Complete Customization

The previous SmugMug was very very very very very difficult to tweak out designs. Now, there are smart drag-and-drop controls with individual menus that let you make adjustments.

I was able to go into a complete customization of the default SmugMug template and make my site look exactly like I wanted. Awesome! I never had to look at any code or php or script or any of that nonsense. In fact, I found the whole process to be very fun and interesting. It actually made me think very hard about EXACTLY HOW I wanted people to experience my work on the internet. This is very philosophical in a way, you see. I enjoyed the process, and I loved using the tools to realize that philosophy.

Now, you can take a default template (like in #1 above) and simply add a few new controls or navigation items. So you don’t have to start from scratch. Say you don’t like the way the menus are laid out in one of the basic templates — well that is easy enough to change. And then if you want to change the way the photos are displayed, then you are in luck there too. The controls are very simple and powerful.

HDR Photo

3) Photo organization

I might be alone in thinking that it has always been a pain to re-organize photos after you’ve uploaded them to the web, but I don’t think so. I’ve never seen anyone do it right and slick until now. For some reason, the engineers at SmugMug were able to do something that not even Google or Flickr can do.

I have a lot of photos in my two albums, and I find that I’m constantly re-organizing them. The order is really important to me… I’m always getting new favorites in my top 25 or top 100, or I begin to dislike ones I once enjoyed. I’m indecisive like a woman, but that’s okay. Let’s just say I’m in touch with my feminine side.

Anyway, it’s very fun and fast to re-order my albums and move files around folders. It’s logical and snappy. It has also given me a great chance to get in there and clean up all the clutter that happened over the years.

HDR Photo

4) Help menus

When I occasionally have a question, I’ve been very impressed at the built-in help. It’s smart in the way it points you to the solution right within the UI. This is hard to explain, but you’ll know it when you see it.

SmugMug also has a bunch of Human Helpers — I think they call them Heroes — that are online waiting to help you out too. That’s nice… I doubt you could ask for human help on Flickr/Yahoo and get any kind of timely response (if at all!).

HDR Photo

5) Scalable for every device

Wow this is a big one. People now access the web using a huge variety of devices. It’s depressing, but you’d be shocked at how many people first experience your portfolio on a little phone. I know you don’t want it to be true, but, really, it is! And this percentage will just continue to grow.

We all (me included!) like to think that people experience our portfolio on a nice big monitor with huge resolution. Of course, that is how WE like to look at it, but the number of people that actually experience the portfolio site in this high-res web browser mode is not as high as we hope.

So, it is even more important that the portfolio site is responsive from every device, from dinky iPhones to tablets to huge monitors. The way the site bends around to every kind of device is super-impressive. There is a lot of secret-sauce happening, I can tell. At some point as the width shrinks to a mobile phone, for example, my navigational elements change from a horizontal arrangement to a vertical arrangement. This is cool! I bet there are a few people that might complain about this, but not me. It’s more important that people be able to navigate your site than it to maintain the original orientation and have an unreadable, tiny font.

HDR Photo

Any negatives with SmugMug?

Well, it’s not free. I guess you can complain about that if you are a Marxist. You will have to pay some money, but, in exchange, you do get a lot of great services (beautiful portfolio, backup, ability to make money through your prints).

Some people may also complain about the lack of social features. I don’t mind this at all — I don’t need SmugMug to be a social network… I just want it to hold my portfolio. It does work easily with Google+, Facebook, Twitter, etc etc… and I think that is smart. There is no need for SmugMug to make its own social network.

I’d prefer better WordPress integration. Currently, all the images on my website here are housed on SmugMug, and I have to jump through some copy/paste gymnastics with the daily post. That’s not a huge problem, but it is a slight inconvenience.

Summary

Look. It’s great. Life is too short not to use the best. If something better was out there, I would definitely switch to it… Even if you are on a another site and already have a lot of momentum, I’d consider making the switch now because SmugMug is a powerhouse and it’s only going to get better.

Why I use SmugMug Pro

SmugMug put together this little video a looong time ago… you’ll even see the original style of my portfolio before the New SmugMug… I think it came out pretty well! BTW, they didn’t pay for this or anything… it’s just a cool video, so that is why I’m sharing it!

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