Tuesday January 3, 2012

SmugMug Review

SmugMug Coupon

If you are interested in getting started today with SmugMug, use the SmugMug Coupon of “STUCKINCUSTOMS” to save 20%. That will save you money on an already affordable product. You’ll love it!

Which package should you get?  I suggest the SmugMug Pro package, because it has all kinds of great features listed below.

Why I use SmugMug

SmugMug put together this little video… I think it came out pretty well! BTW, they didn’t pay for this or anything… it’s just a cool video, so that is why I’m sharing it!

A Great Interface

Maybe a great example of a portfolio at StuckInCustoms.SmugMug.com. Check it out and I think you will like it!


I love the slideshow entry-point for my photography portfolio

I wanted my photography portfolio to immediately start with a slideshow, almost full screen, and then slowly meander through some of my favorite shots. Also, I wanted to allow people to interrupt the slideshow at any time. I figured they may want to see more information, or perhaps they quickly want to jump to another image.

An online portfolio is a tricky thing! While it doesn’t need to be all things to all people, it should allow for the most common “viewer behaviors”. First, many people simply just want to sit back and see something pretty flowing into their world. Second, other more “clicky” people will want the power to quickly move around and surf throughout the portfolio on their own.


I chose to Customize SmugMug even further with a custom theme

Easy to Use

I am a very advanced “computer and internet user”. However, that does NOT mean that I prefer to use clunky interfaces and badly designed websites! I want things to be easy and obvious. I don’t have time to read manuals, help pages, and go back and forth on forums to figure out how to do something.

Creating an account on SmugMug was very simple, and getting my photos up was a piece of cake. There are SO many ways to get your photos online — it’s crazy. I imported all of my Flickr photos right into SmugMug with just a few different clicks. Of course, you can also upload right from your computer in the usual way, or by using iPhoto, Lightroom, Aperture, or any other major program.


Not everyone likes to provide the full-size images, and you can set how big the images are, and if people are allowed to download them.  Also, you can set your own prices for downloading or printing… makes some extra$$!

After you have your files up, navigating and arranging is very simple as well. SmugMug was designed by people that know what they are doing. You can have multiple galleries and everything you would need is there waiting for you.


When an image is clicked on, it goes full screen and can be viewed in its true glory!

My Images are Safe

I think of SmugMug as a “Digital Lockbox” for my images. I can store the max-resolution versions of all my images there and not worry about them. They have another option, if you so choose, where they use Amazon S3 to store your RAW or TIFF files permanently as well. That’s great! I do think it is smart, nowadays, to store your images in multiple locations.

To be frank, whenever I get a new online backup solution of my world, I feel pretty awesome about myself. That niggling “worry” evaporates, and I can once again relax and have a cappuccino in peace.

Also, SmugMug is incredibly “Open”. What does that mean? It means that, while they store the images, they do not “own” them and make them difficult to access in the future. There are all sorts of services I can use to copy my images down to my computer or move them to another online service. There is a powerful API that is open to developers, and they have created a myriad of programs to ensure my images are easily movable, should the need ever arise.

You can Make Money with SmugMug! (Pro Version Only)

Yes! Now all of your photos can make millions of dollars! Hehe, well, not really… BUT, you can make some extra money on the side by turning on various options.

  • You can charge people to download digital versions of your photos and set different prices for professional and personal use.
  • You can set pricing for Prints.  Pick the size offerings and the costs.  You can get up to 85% markup.  That’s a great profit margin!
  • You can also sell merchandise.  Smart!

Maybe you are a soccer mom that takes good pictures at the games and then wants to put them up on SmugMug, email the team, and then let parents buy photos. Easy! BTW, that’s not a bad idea is it? You know you already take pretty good pics (beter than those other parents), so why not make a little money off it!

Or maybe you take photos that are a bit different than everyone else in the world, but you have never quite found the perfect place to both host your portfolio and your storefront.  This is a perfect solution, and it is so inexpensive to get started.


You can set the prices for printing, downloading, or merchandizing options.

If you want some of these services, you will have to get the SmugMug Pro account. You get so many other features, it is totally worth it. Just think — you basically get to start an online photography business for really cheap! This sort of thing just was not possible a few years ago in an easy and simple way.

If, on the other hand, you want to take things to the “fine art” sales level, that is possible too. There are many print options that you will find available.

Starting an Online Photography Business (or Art Business!)

I can’t tell you how many emails I get from people asking me how to start an online photo business.  Or, an art business – to SmugMug, it’s the same thing, really.  The solution of starting an online business has always been a hit-and-miss mish mash of technologies that I’ve had to recommend before.

For $149.99 a year (Even cheaper with 20% off STUCKINCUSTOMS SmugMug Coupon), you have all the tools and infrastructure you need to start out!

In years past, you might have been forced to spend thousands of dollars on a website and integrate a clunky e-commerce solution that was more trouble than it was worth.  Putting together a payment mechanism for your customers is no small task. There are already a lot of Pros on SmugMug that have helped to shape the photographer and client experience so everything is perfect.

If you are a wedding photographer, then this is an amazing way to get quality work to your clients. I know many wedding photographers that swear by SmugMug — and they are right to do so!

And..being optimistic… you really don’t have to sell THAT much to make up for the yearly fee, do you?

If you do not want to sell your photos, then you can choose one of the other options on SmugMug, which are very well priced.  I’ve been paying Flickr for years and years… and I can’t believe how much more value I get out of SmugMug for a comparable price.

SmugMug is a good company!

I visited the SmugMug headquarters out in California, just south of San Francisco. I was able to spend time with some of the owners and founders. I was surprised that it was a family-run company! Several of the people at the company are blood relatives, but they treat everyone there like a member of the family. They even had an in-house chef who made us a homemade meal that would knock your socks off. The last time I had that much organic food, I was feeding off the land in Patagonia.  It was more than enough roughage to clean me out.  Thanks SmugMug!

But, honestly, these people at SmugMug are top notch.  I was impressed by the whole experience, and there is no doubt in my mind that the team at SmugMug will continue to innovate and make the best possible experience available to their users.


This is the home page of SmugMug.  It’s friendly and welcoming.
They have designed the whole site so it is approachable to new and experienced photographers.

Excellent Video Quality on SmugMug

And not just that, but you can also host hi-res video at the site. More and more photographers are starting to add video into the mix, and SmugMug is a great host for video!

I posted a few videos on Flickr and I was appalled by the quality. Slow. Choppy. Disappointing. Who needs that?

Besides the much better quality from SmugMug, I simply like the “presentation” of the video. It just fits and feels right.

A great community – smaller than Flickr, but different

People on SmugMug are true photo-lovers. Already, I think that photographers are some of the kindest people in the world, and you will find this is also the case at SmugMug. I lament, personally, that I am often too busy to engage in the community, but it is nice to know they are there.

I notice that Photography is a bit of a “talkin-sport” where people enjoy talking about photography as much as they enjoy doing it! There are ample opportunities for this around SmugMug.

Even better, there are often real-life meetup events! I’ve been to a few of these with their Community Organizer Candice Cunningham. I find that people really like to get together and hear about, engage in, and practice photography. These events have always been great fun, and I’ve met wonderful people at them. In this digital-internet-world, it’s nice that people like Candice are running around creating a fun sense around the sport!

Flickr also has a good community, but it can also be a strange community.  People “game” the system by submitting to strange groups just to get views.  It all seems a little forced to me sometimes and unnatural.  Just like with Flickr, you will get out of SmugMug what you put into it.

Negatives of SmugMug

I know there are a lot of photo sharing websites out there.  Most of my experience is with Flickr.  There are many gripes I have with Flickr, and SmugMug solves most of them.

One thing SmugMug does not have is the millions of people that Flickr has.  This means your photo may not be discovered quite as much by other photographers.  Also, I have a huge existing network of friends on Flickr, which may not move over to SmugMug, so I have splintered my network a little bit.  That is okay to a certain degree, because it is most important to me that the average viewer on the site sees the photo nice and big.

Another negative of SmugMug is that it costs earth money.  This is not a big deal, since I find it incredibly inexpensive for what you get.  I’m not one of these people that thinks everything on the web should be free, but I know some people are like that.  However, another way I justify this is that they are storing my very very very important images in a secure way.  That is worth a lot.

I address some of the main concerns below.

A New Way of Thinking: Flickr vs. SmugMug

I got some interesting comments below, so I wanted to talk about new ways to think about your photography audience.  I have been thinking this for a while but have never communicated it.

Flickr is great, and I have obviously loved it for many years.  But, there is a serious “bubble” limitation.

Here on StuckInCustoms.com, we have an interesting demographic.  Of the 500K pageviews, half are photographers and half are just “fans”.  The thing is with Flickr, that you just get 100% “photographers”.

So, if you make the center of your digital world Flickr, then it is “All photographers, all the time.”  This is fine — but in that world, only photographers see your work.  It’s a bit like being an oil painter in a museum that only oil painters go to.  Does that make sense?

If you want to make an impressive “presence” on the web, you need a pretty “center” for your vision.  This can either be a blog or a nice portfolio page that doubles as a business.

Whatever the center of your photography world is, make the images big and beautiful.  You want your photos to look their best as soon as you get someone’s attention, right?  So why do you want their first experience to be a 400 pixel wide blip on a page filled with noisy comments that have ugly badges to advertise one group versus another.

Many of you may disagree with me — that is fine.  This is how I see the world.  I think that everyone in the world loves photography, so it’s good to get out of the “bubble”.

High Dynamic Range Photo

SmugMug is using Amazon S3 to serve all these up... and I feel like I'm kind of eating too much at their all-you-can eat buffet of data!

SmugMug Stats

This is pretty cool. As of writing this (April of 2011), I already have over 40 million views on SmugMug, and I’ve only been there about a year. It took about 5 years to get to 22 million views on Flickr. Why this is – I am not sure… but SmugMug is doing a great job of serving up images! I think you will probably agree everything is pretty speedy, even though it is a media-rich site.

Make your Online Portfolio Unique –  Customize it

You can further customize your SmugMug page to make it totally unique. For more, see the “Customize SmugMug” page.


Here is a sample from Justin Busa, just one of several customization options for your online portfolio.
For more, see the “Customize SmugMug” page.

Any questions about the nature of these reviews? Visit my Ethics Statement. It’s all quite simple!

About Me
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  • http://www.hatchard.co.nz Matalin

    I like your article, found it useful thanks. I had already researched different options for my Aunty who is a pro photographer and recommended smugmug, now I’m looking again for myself and I’m pretty sure smugmug is the way to go… Cheers for thoughts on this..

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  • http://liznessstudio.com Liz Ness

    Thanks for this tip!

    I’ve been using Flikr + Zenfolio and getting ready to set up a NING site (for the private community for online classes). Looks like SmugMug would do it all (including allow 10 min videos for tutorials + digital downloads — I have those, too). You’ve just saved me a bunch of money!

    Thanks again!

    =) Liz

  • http://liznessstudio.com Liz Ness

    D’oh — not the kind of digital downloads I was thinking of and need the conversations, too. Still, SmugMug is a pretty sweet site/tool!

  • http://www.stewartbaird.com Stewart Baird

    I’ve taken a Smugmug pro account thanks to this great review :-) . It makes sense that Flickr is really never (?) going to result in much direct income and is more about community. I see them as being different; good idea to have both and use them in different ways.
    However, one little gotcha we should keep in mind is that the slideshow is Flash-based and so wont work on the iPad… maybe better not have that on the homepage?

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  • http://www.tickledpixels.com/ Rae Brown

    Excellent and fair review of Smugmug. I’ve been using them for several years and have absolutely no regrets. They are constantly adding new features and partners.

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  • Marshall

    Trey: Thanks for the review. After many hours checking into all the options I am trying to decide between SmugMug and Photoshelter. Apart from the extra cost of Photoshelter do you have any thoughts about it compared to SmugMug? None of these sites seem to have an integrated WordPress plugin…
    Marshall

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  • http://www.pradeepsanyal.com Pradeep

    The best and worst of SM is that you can customize almost everything! :)

  • http://ericleslie.com Eric

    I love the idea of smugmug if you’re trying to sell prints at profit. Why do you use it when you sell prints through another vendor? The only value I can see is to keep bandwidth costs down.

  • http://www.stuckincustoms.com Stuck In Customs

    Good question — the main reason I use someone else is that I do limited edition prints – each one is numbered.

  • http://technicalities.mu.nu Teresa

    Congrats on the big 20 million + milestone on SmugMug. I have the entry level account with them and have been very happy with it. (I am also not a pro photographer nor anywhere near your ability). I’ve been contemplating an upgrade to the next level for the ability to do other web stuff not available in the basic account.

    Back when I first got my DSLR, I looked at all the services. I was very impressed with SmugMug and all they offered. So far I haven’t been disappointed. Although your tweet did remind me I’ve been neglecting my Smug account somewhat. So thanks for the nudge.

  • http://jpkraemer.smugmug.com pmcsk

    Btw, you can get a 50% discount if you register for an account via their free iPhone app :)

  • Danny

    I just signed up for the free 14 day trial. So far I like it. I have uploaded 26 pictures and it has been a breeze. I am still learning the site, but in a day or two I think I’ll have it down. As long as it tests out alright, i will either upgrade to the middle or pro account. We will see how it goes.

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  • Eugene Stevens

    I just started my smugmug account. Very nice and my clients eally like it. Thanks, Trey

  • http://tourismpicks.com Mike Behnken

    Great comparison, it didn’t really answer the question to whether or not the Smugmug pro account is worth the cost for most people considering having your own website and hosting plan can cost far less.

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  • http://photos.driftingfocus.com Kelsey

    I’m curious what you think of PhotoShelter. I’ve been considering them due to their integration with wordpress.

  • http://dawnbenko.com/ Dawn Benko

    Great review. The one/most important thing to me that I didn’t see in this review–unless I just missed it–is print quality. I think it’s easy to print for skin tones. However, scenics are a completely diffeent story, since the lab isn’t going to know what how you saw a scene or how you want the colors and contrast to look. Is their printing accurate?
    Thanks
    –dawn

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  • john

    I am aware of the fact that the Web is worldwide, however, I was wondering if SmugMug was mainly used by people in the US – does anyone know if it has a wider audience?

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  • http://www.ordinarytraveler.com Christy @ Ordinary Traveler

    Great review! I’m using the free trial of SM now and I still haven’t decided to make the move to Pro membership. Are you saying that your photos are viewed more because they are on Smug Mug? Do people search on the site a lot for photos?

  • Phil

    Hi Trey

    I will give smugmug a chance to bring me up to a new level.
    How it works now to implement the correct code on my wordpress – site ! ,-)

    Greez

    Phil

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  • http://www.barbdavis.smugmug.com barb davis

    I have been a member with Smugmug for several years and have been extremely happy with the service. I’m not a pro and don’t want to sell my photos, I’m on it to share with my family. BUT, I know I could change a few buttons and presto, I could have my images for sell. I really like the way I have such a nice variety of ways to set up my custom galleries.

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  • Dean Baird

    I’ve been a happy SmugMug client for years (I switched when Club Photo became unusable). But I recently began the move TO Flickr Pro. I still have affection for SmugMug, but it seems Apple does not.

    I can easily upload and synchronize albums on Flickr from Aperture without using a third-party plugin. And I can access my Flickr account from my AppleTV (or anyone’s AppleTV) and enjoy photos in the big LCD/Plasma screen.

    I don’t know why Apple has blessed Flickr and cursed all other sharing sites. But they have. With admitted reluctance, I am along for the ride. I’ll be hard-pressed to justify renewing my SmugMug account when it’s due to expire in October.

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  • http://www.navigatingillness.com Shawn

    I can’t say enough good things about smugmug. Their features and customer service are just awesome! I tried other sites. They were more expensive and had fewer tools. Many of them claim the rights to your photos as soon as you upload them. Read the terms for any site before you upload. smugmug does not claim rights. They treat me like an artist instead of cash cow. It’s a family business and they treat their customers like they’re a hugely important part of it.

  • http://ericdavisphotography.smugmug.com Eric

    Hi Trey,
    Thank you for your thorough review of Smugmug. After going over this, I signed up and I’m already impressed. I just have one question that I cant seem to find the answer to on Smugmug. You mentioned that you are a former Flickr user and that it was easy to import your photo’s from Flickr. How exactly did you do that? I have been browsing the page for quite some time now but I cant find an obvious answer. I’m sure that it’s right in front of my nose but perhaps you could shed some light on it for me. I look forward to seeing more of your work. You are a definite inspiration to say the least. Thanks for everything!

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  • http://www.ertzgaard.net/geir Geir

    I must say that this is the most fantastic travel photo blog and Smugmug presentation I have ever come across. I’m an old time Smugmug user, but I’ve never seen a better personal configuration of any site. I’ll study your text meticulously and use it as an excample for others.

    My own Smugmug page is at ertzgaards.smugmug.com.

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  • http://www.uisreno.com/~photography Bruce

    Hello.

    I have a really hard time getting straight answers from the SMUGMUG “Super Heroes.”

    They only use e-mail as they can not seem to afford to buy a phone.

    I asked them simple questions such as Who and Where are you.

    If they expect me to pour all of my personal and business data into their system, it is only fair that I know something about them. They simply will not answer my question. Apparently you visited them but did not disclose who and where they are …

    If something goes wrong, how will my attorney, and/or FBI if needed, find them via email?

    I just want to knowWho is responsible. I mean stuff happens. Look at Sony.

  • http://www.gmillar.smugmug.com Gary Millar

    Hi
    Enjoyed the review, and your site is groovy.

    Smugmug’s sales are for the US market only though. Wouldn’t it be good if I could sell prints here in the UK. I could allow digital downloads but I don’t trust the people only to make one copy!

  • Jan

    Hi,
    I have just become a SmugMug Pro user, and has realised that the homepage is working poorly. Today, 8 October 2011, this is the only homepage that I have difficulties opening.
    Not very user friendly and satisfactory.
    Jan

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  • http://twitter.com/tlboh Tess Wheeler

    This is an awesome review. I am a very new Smugmug user and have found this to be immensely helpful. I greatly appreciate the time you’ve invested in creating this article (photos, videos and all!). I was so very hindered by the inability to safely store and present my photography work in a secure, workable setting… but now that I’ve found SM, I’m excited and my passion for photography has been completely renewed!

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