Dead Tired in London

Non-Profit is not Non-Commercial

By the way, some people brought this up in yesterday’s post about the Austin Airport Not Support Artists. Not that the Ausitn Airport is a non-profit… but it did spawn a good opportunity to talk about this, since I think it will be helpful to people that are interested in licensing.

We do a lot of licensing… and I mean a lot… we handle dozens per week, and sometimes a lot more. It generates significant income from all sorts of licensees, so we have a lot experience in this area. Since all my work is Creative Commons Non-Commercial, many people think, “Oh, well that means non-profits can use it for free!” And this comes across in many emails.

However, we still charge non-profits full price. Non-profit does not mean non-commercial. Non-profits are still money-making organizations that can have significant revenue and significant expenses (often in the millions). Many non-profits want to use my imagery on websites, brochures, advertisements, and the like to generate revenue for the company. They then use these revenues to pay expenses like salaries, cars, food, air travel, and whatever other business needs. I consider buying image advertising rights to be on par with all the other expenses.

Daily Photo – Dead Tired in London

I really over-scheduled myself on this day.  It started out early and was 100% full of photography activity!  I don’t remember having a spare 5 minutes just to sit there and zone out…. I do try to plan a little zone-out time, but this day I didn’t.  I kind of build my day like I was playing an RTS game, making sure I never had any idle workers.

After I got off the tube at Marylebone station, I exited into this scene. This is the little area I crossed every day to get from the tube into my hotel. It looked so perfect in the rain that I just had to take a photo…even though I was dog-tired.

Dead Tired in London I really over-scheduled myself on this day.  It started out early and was 100% full of photography activity!  I don't remember having a spare 5 minutes just to sit there and zone out.... I do try to plan a little zone-out time, but this day I didn't.  I kind of build my day like I was playing an RTS game, making sure I never had any idle workers.After I got off the tube at Marylebone station, I exited into this scene.  This is the little area I crossed every day to get from the tube into my hotel.  It looked so perfect in the rain that I just had to take a photo...even though I was dog-tired.- Trey Ratcliff Read more, including a discussion on the difference between nonprofit and noncommercial, here at the Stuck in Customs blog.

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  • Susan

    Oh wow – this is a beautiful scene – just glowing with the wonderful lighting and rain – nice to come home to!

  • Jez

    Fantastic. I know this place well – must have travelled through it many a time. Did you have it repainted or hire in a massive lighting rig for your photoshoot? Or are you just demonstrating some fantastic photography? Another illuminating and illuming photograph. Thanks Trey.

  • Simon Morris

    Nice shot Trey – I like the shadow and reflection details on the pavement, also the hive of activity outside the station… excellent!
    Thanks for explaining the licensing side of SIC – it must keep you guys very busy and on your toes, especially after reading the comments relating to yesterdays post!

  • http://www.smith-photography.net Michael Smith

    WOW great shot Trey! i really love the night pics, they just have a different feel to them. Well done.

  • Gail in Montana

    Fantastic photo, Trey, very pretty scene. Thanks for sharing your stories and your photos. Have a great Sunday!! :-)

  • http://www.bfhstudios.com/blog/ Brian

    Love this one Trey. Vibrant and alive with activity.

  • Patrick Ahles

    Super shot! Love the glow!

  • http://timetotakepictures.blogspot.com/ Keith Moyer

    All around great shot. I have to say that was a great conversation yesterday. Thanks for sharing things like that.

  • http://Vickiwilsonphotos.wordpress.com Vicki Wilson

    Love this, it’s that extra effort to go ahead and gat thoses shots even when it’s the end of the day and you are tired that make for some of the best photos! Hope you are having a fun Memorial Day weekend with your family!

  • http://www.stuckincustoms.com Trey Ratcliff

    Thanks!

    Jez – no just lucky lighting hehe

  • http://bbsinghphotography.smugmug.com/ Bibek

    The wet street looks like a old torn carpet. nice capture and tone

  • http://www.flickr.com/photos/gcmandrake/ gcmandrake

    An amazing picture. I’m not exactly sure why, but I really like the shadows from the supporting columns. A little other-worldly. Thanks for sharing with us.

    Matt

  • http://www.flickr.com/photos/mrandybird/sets/72157626672614814/ Andy Bird

    I was here a few months before the Photowalk in September – Marylebone is a great station. I much prefer the old-fashioned look to the modern stations. This is a great shot.

    I just caught up on the story about Mike’s image in Austin airport – that’s a shame that he hasn’t benefitted from their use of it. I think it’s one thing that’s always put me off from trying to make money from my work – it’s all too complicated for me plus I’m pretty sure that no one would want my stuff anyway, that is unless they wanted fancy, luxury HDR themed bog roll in their toilets hehe!

  • Dennis

    Trey,
    You’re correct in stating that “Non-profits are still money-making organizations that can have significant revenue and significant expenses (often in the millions).” Many non-profits receive tax incentives and other benefits which for-profit business do not, so they already have a certain economic advantage.

    Many non-profits have budgets that include funds set aside to pay for advertising and promotional expenses. If it’s reasonable for them to pay a TV network or internet site to host their ads, it’s also reasonable for them to pay an artist for the use of his work which will help make their ad more effective, or more effectively promote their cause.

    In my opinion, an artist has every right to charge for the products or services he offers, as he also has the right to donate them, should he so choose. I work with a charity related organization and we have received benefit from services that were donated and others we had to pay for. I don’t think more highly of one institution for donating, or less of another for charging. It’s their product or service and they have every right to determine its value.

    Just for the record, I don’t think there’s any excuse for the Austin Airport abuse. I think Mike should pursue whatever legal recourse would be effectively worth his effort and expense.

    Hope you have a great stay in London. Try and slow down a bit and “smell the flowers”. It is Spring there, right?
    Dennis

  • Dennis

    I just remembered to check and you took this last year. Well, wherever you are I’m sure it’s still Spring so, take some time to enjoy life, especially with your family.

  • http://www.mayfieldvisuals.com Adam Mayfield

    It’s funny how people assume non-profits are all charity. I’ve done some research in this area and have found out that non-profits have some of the highest profit margins. They have huge tax breaks and the general public loves to donate time, money, and goods.

    I must say though that I think it’s huge that you license your stuff on Creative Commons. I’m a huge CC fan and do the same.

    Great shot! I really love your Japan stuff. Heading there myself in a few weeks.

    Cheers!

  • http://www.flickr.com/photos/fullcex/ Filip Farag

    Another highlight of the year, awesome stuff Trey.

  • http://williambeem.com William Beem

    Even if a non-profit is a charity, it shouldn’t mean that they don’t pay. If someone from Susan G. Komen foundation wants to travel, they pay for an airline ticket like the rest of us. If the want photo, why shouldn’t they pay for that, also? Where is this rule written that a photographer’s product becomes less valuable because of the business model of an organization? That’s nonsense. Even charities protect their assets. Try using any variation of “Run for the Cure” and you’ll find yourself on the wrong end of a lawsuit by Susan G. Komen, because they’ve registered tons of variants as trademarks.

    It’s all business.

  • http://www.flickr.com/photos/stimuleyes/ Bruce

    Every time I have visited Europe (doesn’t matter where), I always feel like I stayed in IKEA. Am I the only one that feels that way?

  • http://davewilsonphotography.com/about/polishing-up-the-lone-star-a-brighter-take-on-texas/ Dave Wilson

    Great point! My rule-of-thumb when a non-profit contacts me requesting a license is that I will require payment if anyone involved in the project is being paid for their service. Typically a creative on the team will get in touch asking to use a photo for free. I ask them if they or their company are being paid to work on the project and use that as a guide. I have yet to find any situation where an agency approaches me with this kind of request and admits to doing the work for no payment themselves!

  • Julie

    Love the lighting and warm glow of this photo. I am curious if an when you use artificial lighting? It seems like it would detract from the warmth of photos like this one. I would think that the HDR technique would negate the usefulness of flash.

    From reading through the comments on the previous photo, it sounds like the real culprit in the Department of Tourism for the City of Austin. The airport may have been honestly unaware of the infraction. Just because many tourism departments are government entities does not give them a right to infringe on the rights of others.

  • http://www.stuckincustoms.com Trey Ratcliff

    Thanks!

    Julie – no I don’t use artificial lighting for HDR… maybe 1% of the time – but those are special situations

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