UPDATE: Switched to MailChimp
I loved Aweber, they served me well for many years. But our list got so big we were spending thousands of dollars whether we sent an email or not! So we did some research and found we could save a lot of money by switching to MailChimp. It’s a great service, has a very easy API and lots of other bells and whistles. Perhaps I’ll post a full review soon.
I started writing a newsletter here for Stuck In Customs and was looking around at some of the best options out there. After looking at several, and asking a variety of friends, I am sure the best one out there is AWeber. They gave me this little link below where you can try it for 30 days for free.
I have a changing philosophy on newsletters. At first, I thought… well who needs a newsletter with all the other social media options nowadays? I wrongly assume that everyone just reads blogs, watch Twitter and Facebook, and all that stuff every day, but they don’t. Many people (including me!) still use email every day to look for information from trusted sources.
Also, frankly, emails are very easy to forward along to friends and family. This is still a very important part of social media.
Features of AWeber:
- Idiot-proof. This is a big one for me.
- A smart system that keeps track of all email addresses, names, and all sorts of stats.
- A bunch of pretty templates that you can use to make your newsletter look unique
- Detailed stats that help you see what people clicked on in the newsletter (Did they like the review you did? Did they like dive deeper to find out more about a subject?). Anyway, it’s great… like a non-stop focus group to get feedback.
I don’t know if this is much of an endorsement, but I use it for the Stuck in Customs Newsletter.