The Light Camera, Mark I

Officially Released, The Light Camera Mark I

More info at — or a Direct iTunes link. in limited supply of 50,000!

Quickly, all you need to know is that the “cool” thing about this camera is that it has all real-time Live filters and effects, in addition to real-time edge detection and live sharpening. You can also use your fingers to adjust the intensity of the effect, move around lens flares, etc etc… it’s cool!

Tell All: (what’s really goin on here???)

Why did you do a Limited Edition App? Are you Crazy?!?

Why would anyone want to limit the upside? We didn’t do this with our other camera app, and it had over 1 million downloads… so, yes, I know it is a little crazy! And, I don’t know if anyone has ever done a limited-edition app, but here is my thinking, in case you were curious. I mean, I might as well be totally transparent about my motivations and desires and stuff, right?

So, I think this real-time edge-detection and sharpening feature is really cool. There are so many apps out there, and I wanted this one to be different and special. I love filters, and the idea of Live Filters is really cool… you know when you put on someone else’s funky sunglasses and everything looks kinda crazy-cool? That’s what this is like, but with more intense effects.

Anyway, I wanted people to actually try it and get excited about it. There are currently two pretty good working theories about marketing and stuff online… and if you want more info on this, read some of the books of Guy Kawasaki , Kevin Kelly, Gary Vaynerchuk or many other people out there!

Long-Tail – This is the idea that something might be niche and low price, but it continues to make money for years and years and years. This is what we did with our other apps… it’s neverending as long as you have a quality product.

Rarity – People do want what is rare. In many ways, this is the opposite of the “inifinte” supply of the Long-Tail above. If people can have something that others cannot, they just want it! It’s just the way humans are hardwired, as irrational as it may be. So, the idea that you can have an app that your friends don’t is, well, just kinda cool!

Combo-Theory – so, with this, I thought it would be fun to experiment and combine the two above into my Combo-Theory. _I think we can do something that has a Long Tail AND is Rare_. We’ll have The Light Camera: Mark I here until it sells out. At that point, we’ll look at the good/bad of the camera… what people liked and what people hated (we will of course fix bugs in free updates!)… and then we will improve upon everything for The Light Camera: Mark II, which will also be in limited quantities… then the Mark III, etc etc. We will continue this until we run out of ideas (hard to imagine) or if people get really tired of camera apps (also hard to imagine)! Anyway, this is the idea we are going for here.

Also, thank you very much to the team here at Stuck In Customs that helped out with this app – Mark Powell, Curtis Simmons, Will Kelly, Luke Lakatosh and more!

Logistically: How do you make something limited in the app store?
Okay, THIS is a problem! Hehe… for one, I don’t want to “remove” it from the app store, because then customers cannot get the free updates and bug fixes that I promised. So, instead, I just have crank up the price to something INSANE like $999 or however high it goes. I know, it’s kinda wierd… and people that arrive late will be thinking, “WTF!” And they may buy it for $999 and then write a horrible one-star review that says, “This app is NOT worth $999!” But, really, honestly, that’s okay… they can write a one star review for $999. I’m only kinda kidding… but… just thinking into the future of things that might happen.

Android Support?!?!? Let me head this one off at the pass! I already know I’ll get many questions about this. The GOOD news is that we have begun Android development of Stuck On Earth, the Free travel app (! But our Android team is small, and execution is the problem. Personally, I am an Android user (!!), so I am very anxious to get all these apps on the Android ASAP. Like you, I know that Android is

Daily Photo – On Top of the Disney Fantasy

This was my first Disney cruise, so I don’t know if I was lucky with the clouds, or if they are usually full of oceanic-drama. I know some of you in the audience are big ocean-sailing-boat people, so you would know…

What you see here is one of the “Adult Only” areas of the ship. I was surprised that there were many of these areas spread around, and at least three pools just for grown-ups. It was a nice surprise! 🙂

On Top of the Disney Fantasy

Photo Information

  • Date Taken2018-01-04 16:31:01
  • Camera
  • Camera Make
  • Exposure Time
  • Aperturef/8
  • ISO200
  • Focal Length14mm (14mm in 35mm)
  • Flashflash did not fire, compulsory flash mode
  • Exposure Programaperture priority
  • Exposure Bias

  • Casper van Zyl

    They say shoes make the man but clouds make the picture,nice shot. Also what I did not expect was 6 hits in the hdr spotting. COOOOOL man

  • susan ratcliff

    Wonderful shot – love those clouds!! 🙂

  • tara

    Great “winter solstice” shot Trey – my least and most favorite day of the year (it’s the shortest, but now the days start getting longer again! 🙂 Hope you’re well!

  • Andrea Boyle

    Dang, I’m 8 cents short of a purchase,, Well as they used to say, Just seeds and stems tonight until I can get a new I-tunes card in the next few days… would you trade an unused flashlight app in trade? (just kidding!)

  • Trey Ratcliff

    Thanks! 🙂

  • Trey Ratcliff

    8 cents! haha – budgets are tight! 🙂

  • Andrea Boyle

    I just shot the grill of an old Dodge truck this afternoon with a similar line as your Disney ship. Classic lines, I guess. Oh, and I’m not eight cents short anymore. Ha! I’m going to download your new app and have fun with the truck photos.

  • GinoBarasa

    Hey Trey – a question – Why do you always drop apps for Apple first and then roll out for Android later? Since Apple users are posers at best, and almost always eletronica snobs, why not hook up the ‘Droid peeps first? When you do roll of the app for Android I want to be the first person to buy it. Can you make this happen? Give me some advance notice so I can be in the app store hitting reload every 5 seconds so i can munch it down fast.

  • Hi Gino,

    The issue with Android is that it is extremely complicated to develop for, and we want to make sure that what comes out is of good quality. With Apple, you’re developing for two current devices (latest iPhone and iPad). Even if you add compatibility for previous versions, you’re still only talking about maybe ten different configurations you have to worry about.

    For Android, almost every device has its own custom version of the Android OS. There are tons of different screen sizes, resolutions, CPUs, memory configurations. Even if you wanted to release an app that only covered the latest devices, taking into account all of the various manufacturers and phones as well as tablets, you’re easily talking about 100+ different possible configurations.

    That said, Android is still something we’re working on. I’m an Android guy, Trey is an Android guy, most of the team are Android people – we’ll have something out soon!

  • GinoBarasa

    Hmmm…. yes, that does seem to be a problem. OK. So here. Just do this. Ask me what Android device I am currently rocking and then develop future apps based solely for that device that way I’m taken care of. I mean, I really think that right there is a great idea that we can all get behind.

  • SharonDeHayes

    Just purchased the Light Camera app. Looks like fun. I did notice that the link took me to the App Store, but not directly to the Light Camera App (using an iPad 3).

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