The World Is Flat

I have just finished reading Friedman’s “The World Is Flat”. It is one of the best and most sapid business books I have read in a long time… I actually recommend it to all my non-business friends as well since it does a great job of discussing globalization and the rising tide of India and China.

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I’ve inherently known about the flat world for the past 18 months or so, and that is why from Day One, I created our company to be truly international: HQ in Austin, USA; development in Seoul, Korea; servers hosted in Singapore; worldwide customer service in India; and distribution in 30+ countries around the world. Of course, this means a lot of travel, but during these 14 hour plane rides, it’s nice to read books like this that help justify why we are outpacing our US-centric “competitors.”

Anyway, go pick it up at Amazon – and educate yourself on the greatness of outsourcing and why it is ultimately better for everyone in the long run… especially if you are a short-sighted Buchanan-esque protectionist.

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